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Case Studies |
LightKeeper Pro Product Launch  Inventor Rich Frederick created an innovative, easy-to-use gadget designed to instantly fix burned out holiday miniature light strands. The LightKeeper Pro is available in stores such as Lowe’s, Home Depot, and Target—but hardly anyone had heard of it.
With the Christmas holiday just six weeks away, AccessPR set out to create some buzz about the LightKeeper. Product samples and defective light strands were sent to writers and editors at newspapers and television stations in the top media markets, giving them a chance to see it in action. Articles in newspapers across the nation, including USA Today and Dallas Morning News and TV segments in markets such as Philadelphia and Chicago increased awareness of The LightKeeper Pro.
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