Roanoke Police Department recognizes firm for pro bono awareness campaign
Roanoke, Va. (December 4, 2009) – Access Advertising & Public Relations has received the Citizen Recognition Award from the Roanoke Police Department in recognition of the firm’s pro bono efforts in developing the “SaferCity Roanoke” crime prevention and awareness campaign. The award was presented at a ceremony held at the Jefferson Center on December 2.
Through the use of inventive online, community outreach and traditional media components, the “SaferCity Roanoke” campaign, launched in November 2009 aims to educate Roanoke citizens on measures to prevent larcenies.
“When we were approached by the Department to create this campaign, it quickly became apparent how great the possibilities were for them to engage directly with the community they serve,” says Access CEO and Founder Tony Pearman. “Access was dedicated to this cause from the beginning and we were extremely proud of the work we accomplished. This recognition from the Roanoke Police Department is such an unexpected honor – we continue to feel privileged to have been given such a wonderful opportunity.”
Access created a new website, Facebook page, and Twitter account to promote campaign messages, along with traditional advertisements that feature strong imagery and clever plays-on-words that illustrate how quickly possessions can be stolen. Campaign messages advocate that proper precautions can prevent a “bicycle from turning into a BYEcycle”; a “barbeque from turning into a BYE-BYE-q”; or a”Moped from turning into a NOped.”
Access also developed campaign branded car sun screens and faux parking tickets with tips and reminders as fun but informative tools to speak directly to citizens.